Mission & Values

“Celebrating community through local and organic food.”

That's the Dawson's Market mission statement.

We are a community that feels and values local and social connections. Our market aims to provide an atmosphere for you to nourish your mind, body, and soul. A haven where you can slow down from the everyday grind.

Through community engagement, we believe we can inspire a movement in our city. We like to stay ambitious and our goal is to bring about a love for health that spreads throughout the world, like ripples of water.


Our Philosophy

We believe our success relies on our connection with you, on the happiness of our employees, and in our ability to build strong relationships within the local community.  Dawson's Market's vision is to grow by providing clean, high-quality products at reasonable prices in addition to friendly and knowledgeable customer service.

We are a mission-first driven business.

Our Core Values

The foundation of our mission is our core values.  They are values we believe represent us as a locally owned business.  They are our culture and that of our employees - how we believe you discern us from other natural grocery stores.  These are the core values we hold dear:

Product Standards: We provide you with a diverse selection of products with an emphasis on local, organic, minimally processed, and sustainable foods.

Food & Product Safety: As a customer and part of our community, we believe you deserve food and products with superior standards and clear labeling.  We are a buying agent for you, not a selling agent for our suppliers.  We prioritize keeping a healthy community above making profits.

Environmental Impact: We work to reduce the impact we have on the world - for our sake and the sake of all other species. Dawson’s preserves the environment for the next generation by supporting sustainable agriculture, recycling, harnessing solar energy, composting, and donating waste.

Local Love: The great City of Rockville is our home.  We work with local organizations, source local products, and encourage the buying of local goods throughout our community.  Our market showcases local artists who share our social consciousness and add to Rockville’s rich historical culture.

Community Consciousness: We stay engaged by supporting the local community with events and causes that reflect our mission and lead to positive change.  We promote sustainably produced products that add to the well-being of our city.

Animal Welfare: The rights of animals are especially important to us.  We only buy from farmers who ethically and humanely treat their animals and do not use growth hormones, antibiotics, or irradiation in raising them.

Respect for Employees: Diversity, equality, and ethical treatment of employees is of utmost importance at Dawson's Market.  A collaborative management style adds to the entrepreneurial spirit of our employees, breeding all-around responsibility.

Paying it Forward: The success of our mission allows us to give back to our community, support our employees, and provide you with high quality products and fresh, locally produced foods.